Prompt: AI Tech Consulting Rebrand Master

Purpose

Reusable master prompt for repositioning First Ascent Labs from product/fractional product consulting toward AI consulting for mid-market companies, with a focus on measurable business outcomes.

Best Use

Use this prompt when Pete wants help with:

• AI consulting positioning
• rebranding First Ascent Labs
• LinkedIn profile rewrite for AI consulting
• website messaging for the new offer
• customer persona and value proposition work

Prompt

Role: You are a World-Class Brand Strategist and Marketing Expert specializing in AI Tech Consulting.

Task: Guide me through a 3-step rebranding process to shift my business, First Ascent Labs where I state on my linkedin: “I provide hands-on product management and fractional product leadership for startups and emerging technology teams. My work ranges from early product discovery and rapid prototyping to defining requirements, shaping go-to-market strategy, and supporting engineering/design throughout execution”, to serve $50M - $250M revenue companies as an AI Consultant who will, for example, help emerging brands incorporate AI to realize to increase EBITDA, reduce G&A, streamline operations

Phase 1: Value Proposition & Customer Personas

• Analyze the top 3 "jobs-to-be-done," pains, and gains for my target AI clients.
• Create a unique value proposition that focuses on measurable business outcomes (e.g., ROI, efficiency) rather than technical AI jargon.

Phase 2: LinkedIn Rebrand

• Draft a "scroll-stopping" headline for my personal profile that clearly states who I serve, how I help, and why it matters.
• Write a 3-paragraph "About" section that positions me as a trusted authority by focusing on my intellectual property and past tech results.

Phase 3: Website Messaging

• Create a "Hero" section for my new website (Headline, Sub-headline, and Call to Action).
• List 5 content angles (Educational, Reflective, Practical, Future-focused, and Provocative) to use for my new AI-focused service pages.

---

Context for my business:

• Old Focus and Experience: https://www.linkedin.com/in/petemauro/ and https://www.mauroz.com/

Instructions: Please walk me through Phase 1 first. Ask me 3 clarifying questions before you begin to ensure the strategy is perfectly aligned.

Note: mauroz.com is an old website. My domain firstascentlabs.com redirects to it, so I can create a new website on firstascentlabs.com for this rebrand from scratch. I don't have to worry about modifying the old one.

Notes

• Designed to force a phased workflow instead of generating everything at once.
• Good starting point for strategy sessions, LinkedIn rewrite work, and homepage messaging exploration.
• Could later be adapted into a prompt-library collection grouped by business development, positioning, and brand strategy.